Our goal with the strategy was to identify their audiences and how to expand on them. Furthermore, we wanted to fully understand the customer journey and how best to target based on each step in the journey. From there we could identify the lifetime value of a customer to maximize the return on ad spend.
With each limited release, we were able to drive a sense of urgency to their customer base. This meant, for the short period of release, our ads would drive a large amount of traffic and convert at a higher rate. These audiences would then feed directly into other campaigns.
It goes without saying, this was a critical success. Over 90 days, we were able to drive a 15,000% return on ad spend through Search Ads, Display Campaigns, YouTube advertisements, and Remarketing Campaigns.