We utilized our funnel strategy to ensure we were targeting all potential search terms and to get the highest impression share for their brand. Overall, we wanted OK Boomer ads to be at the top of all trivia game, board game, and other related keyword searches on Google.
From the ads to the checkout, we fully optimized OK Boomer so their customers would have a seamless shopping experience. This caused a 5% overall conversion ratio. Furthermore, we were able to accurately understand their audience and use it for future targeting efforts across all platforms.
With only 30 days under our belt, we were able to drive over $60,000 in sales with $5,000 in spend. OK Boomer was completely sold out and was blanketed across the market. This expanded their available marketing budget for months to come.